Website redesign for tourism businesses
Website redesign for tourism businesses in the Indian Ocean
Does your website no longer reflect your offer, work poorly on a phone or hide the information visitors are looking for? Visibility Building redesigns websites for tour operators, travel agencies, hotels, restaurants and car rental companies. We are based in Antananarivo, Madagascar, and work remotely with Mauritius, Réunion Island, the Seychelles and other Indian Ocean islands. Before we change anything, we record what already works, especially in Google.
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A stay by the seaSee the rooms
RoomsPhotos and facilitiesServicesOn site and nearbyGetting hereMap and directions
Welcome to the official website of the Example Hotel!!!
Home | About us | Our rooms | 2019 rates | Special offers | Gallery | News | Partners | How to find us | Guestbook | Useful links | Legal
Our rooms2019 ratesSpecial offersExcursionsDownload the brochure (PDF)Write to us
About the hotel
Our establishment welcomes you all year round in pleasant surroundings. We offer comfortable rooms and quality service for your stay. For any request, please see the relevant section or download our brochure in PDF format.
Rates shown are subject to change. For booking conditions, please refer to the Our rooms and Special offers pages, or contact reception during opening hours.
Also see our news and our guestbook, as well as our list of partners to discover the region and its day trips.
Website last updated: March 2019.
Best viewed at 1024 × 768
Before After
Illustrated example
When to redesign
Your current website no longer meets your business needs
Websites age. Your offer changes, pages pile up, the mobile layout deteriorates and visitors are no longer sure how to contact you. Sometimes the technical foundation makes every update a chore.
A redesign fixes what no longer works, with realistic priorities. Depending on the assessment, it may cover design, page structure, content, forms, speed, accessibility or SEO foundations. Rebuilding everything is not always necessary: the condition of the site and your goals set the scope.
Self-check
What should be reviewed on your current website?
Tick what sounds like your website. This first check does not replace a proper review, but it helps you see where to start.
Overlapping text, buttons that are too small, a phone number nobody can find: on mobile, these problems get in the way. We check the website on common screen sizes, not just on the computer it was designed on.
Visitors should find your services, your terms, your prices if you publish them, and a way to contact you. For a tour operator, that means tours and what they include. For a hotel, rooms, facilities and stay conditions. For a car rental company, vehicle categories and rental terms.
A long form, contact details buried at the bottom of the page or a confusing journey can be enough for visitors to give up. We review forms and contact steps against how customers actually use them.
Outdated pages, repeated information, overloaded menus: every change becomes complicated. A redesign is a chance to sort content into what to keep, update, merge or remove.
Slow pages, broken links, crawl errors, important content buried deep in the site: these need a technical review. The assessment separates quick fixes from work that needs more effort.
Which service
Redesign, SEO or maintenance: what your website needs
A redesign is not always the right answer. This is how we direct requests:
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The site is hard to use on a phone, no longer reflects your offer or makes updates a chore
A redesign
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The site is recent and works well, but Google sends you few visitors
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The site is fine, but it is no longer updated or a form sometimes breaks
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You don’t have a website yet
If you are not sure, describe the situation in the form and we will tell you what we think fits.
Scope
A redesign shaped around your business needs
The scope depends on the existing website, its technical constraints and your goals. After reviewing it, we define what changes and what can stay.
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We clarify navigation, information hierarchy and the actions offered to visitors. Layouts are adapted for phones, and important pages become easier to reach.
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We review menus, sections and visitor journeys. For a tourism website, the structure should follow the real offer: tours, destinations, accommodation, services, vehicles or practical information.
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We look at what slows the site down: heavy images, scripts, unnecessary components. Where baseline data exists, we compare performance before and after the redesign.
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We list URLs, pages that receive visits from Google, content that performs and known inbound links. We keep useful URLs wherever possible.
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We review forms, contact buttons and, if the project includes them, your booking or availability tools. Compatibility and any third-party costs are checked before the quote is confirmed.
SEO
Redesign your website without overlooking SEO
A redesign may change content, internal links, page templates and sometimes page addresses. These changes need to be prepared before launch, not fixed afterwards.
Our SEO checklist for a redesign:
- We list every URL on the site, from WordPress or your CMS, the sitemap and Google Search Console.
- We export 16 months of Search Console data: pages, queries, clicks and impressions.
- For each page, we decide whether to keep it, update it, merge it with another page or remove it.
- We keep useful URLs. When a URL has to change, we map it to its new page in a redirect plan.
- We set up permanent (301) redirects to the equivalent page, never all to the homepage.
- We update internal links, canonical tags, language tags and the sitemap.
- We test the new version on a staging site hidden from search engines.
- After launch, we check the redirects and monitor Search Console to fix any issues.
Google itself warns that temporary fluctuations are possible while it recrawls a changed site (Google documentation on URL changes). This method reduces the risks. It does not guarantee that traffic will stay the same.
Want to go beyond the SEO checks included in a redesign? Explore tourism SEO
By type of business
A redesign tailored to your tourism business
Tour operators · travel agencies
Tour operator and travel agency website redesign
We improve how tours, destinations, durations, inclusions and practical information are presented. The quote request becomes simpler, and it sends you the details you need to reply.
Hotels · lodges · guesthouses
Hotel, lodge and guesthouse website redesign
Rooms, facilities, services, location and stay conditions become easier to browse. If you already use a booking engine, we check how visitors reach it and how it works on a phone. We won’t push you to replace it.
Restaurants
Restaurant website redesign
We organise menus, opening hours, address, contact details and visitor information. Customers find current details easily and can reach you without hunting around.
Car rental companies
Car rental website redesign
We present vehicle categories, terms, extras, pick-up locations and the way to check availability clearly.
The redesign process
How does a website redesign project work?
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1. Review the existing website
We start with a video call: your business, what no longer works, your goals and constraints. With access to your site, we then review its pages, search data, forms and speed.
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2. Set priorities and define the scope
We separate what is essential from what is optional. The quote sets out pages, content, features, technical work and any third-party tools.
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3. Design and implement the changes
We work on the agreed structure, interface and content. If the project moves to a new CMS or changes URLs, we assess the consequences before going live.
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4. Test before launch
We check common screen sizes, forms, links, agreed features, SEO tags and redirects. The new website only goes live once you approve it.
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5. Review the live website
We check the final pages, redirects, forms and key technical signals. We monitor Search Console and your analytics to spot any issues.
Pricing
How much a redesign costs
from€200
Redesigns start at €200. The price depends on the size of the job:
- a new design on the existing structure;
- a reorganisation of pages and content;
- or a move to a new CMS.
It also depends on the number of pages, content to rewrite, languages, redirects to prepare and tools to integrate. The quote details each of these points.
Ongoing SEO or new content production are quoted separately. After the redesign, maintenance starts at €30 per month. Explore website maintenance
References
Tourism businesses that trusted us
Office Régional du Tourisme de ToamasinaHôtel La BaleineLahimena ToursDiscovery Tours ToamasinaEastevasion and TravelPiment Vanille
Office Régional du Tourisme de ToamasinaHôtel La BaleineLahimena ToursDiscovery Tours ToamasinaEastevasion and TravelPiment Vanille
FAQ
Frequently asked questions about website redesign
What is the difference between a new website and a redesign?
A new website is built from scratch. A redesign starts from an existing site and revisits some or all of its structure, design, content, features and technical foundations. The assessment sets the scope.
Can a redesign affect my website’s SEO?
Yes, if it is poorly prepared: useful URLs disappear, redirects are wrong or important content is removed. A URL inventory, a redirect plan, relevant redirects and post-launch checks reduce these risks, but cannot remove them entirely.
Do all URLs need to change during a redesign?
No. Useful URLs can usually be kept if they still match the site’s content and structure. We only change a URL for a concrete reason, and we then set up a redirect.
Can we keep our existing content?
Yes, if it is still accurate, useful and in line with the new website’s goals. Some copy will be edited, reorganised, merged or rewritten. We decide page by page, based on the available data.
Is SEO included in a redesign?
It includes the SEO checks tied to the project: page structure, metadata, internal links, indexing and the necessary redirects. Ongoing SEO, new content or link building are defined separately in the quote.
Can we keep our booking engine?
Often, yes, if the engine is compatible with the new website and the booking journey can be kept or improved. We check this during technical scoping.
How much does a website redesign cost?
Redesigns start at €200. The price depends on how much changes, the number of pages, content to rewrite, languages and redirects to prepare. We prepare the quote after reviewing your current website.
Do you work with tourism businesses outside Madagascar?
Yes. Visibility Building is based in Antananarivo and works remotely with tourism businesses in Mauritius, Réunion Island, the Seychelles and other Indian Ocean islands. We agree how we will work together at the start of the project.
Let’s discuss your website redesign
Tell us what no longer works on your website, what you would like to change and what you need the new site to do. We will review your request and suggest the next steps.
Discuss your project