Website design for tourism businesses
Tourism website design for tour operators, hotels and travel agencies
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Visibility Building designs websites for tour operators, travel agencies, hotels, lodges, restaurants and car rental companies. We are based in Antananarivo, Madagascar, and work remotely with businesses in Mauritius, Réunion Island, the Seychelles and across the Indian Ocean. Each website starts from what you sell and how your customers contact you: a quote request, a booking enquiry or a simple message.
Project · Lemur Safari, tour operator in MadagascarView the website ↗
One-page website
from €150
Multi-page website
from €250
Online booking
quoted on request
Maintenance, afterwards
from €30 a month
Your business
A website designed around your tourism business
Travellers usually compare before they book. They look at photos, location, itineraries, inclusions and practical details. Your website should make your offer clear quickly, then let them contact you without searching.
Needs vary from one business to another. A tour operator presents tours. A hotel shows its rooms and location, a restaurant its menu and opening hours, a car rental company its vehicles and terms. We organise the pages and features around what your business needs to show and how it handles enquiries.
By type of business
What your website can include, depending on your business
Tour operator and travel agency websites
For a tour operator, every tour is a product. It deserves its own page, one that travellers can find on Google and share with the people they travel with.
- One page per tour or excursion: day-by-day itinerary, duration, destinations, inclusions, photos.
- Prices and departure dates, if you want to publish them.
- A quote request from each tour. It sends you the selected tour, preferred dates and number of travellers.
- Destination pages or practical guides, where they help travellers plan their trip.
- An English version for your international clients.
Hotel, lodge and guesthouse websites
Guests want to see the room, understand where the property is and know how to book.
- One page per room type, with photos, facilities and, if you wish, rates.
- Services, location, access and the information guests need before arrival.
- A link to your booking engine, its integration into the website, or a booking request form.
- Your Google or TripAdvisor reviews on display.
- An English version, and other languages if your guests need them.
Platforms such as Booking.com bring visibility, but take a commission on every booking: around 15% of the booking value on average, according to Guesty. A booking made on your own website avoids that commission. A booking engine may have its own subscription fee, and we check this with you before preparing the quote.
Restaurant websites
On a phone, diners look first for the menu, the address and a way to book.
- A menu that is easy to update.
- Opening hours, address, directions and phone number, one tap away.
- A table reservation request, or a link to the tool you already use.
- Photos of the dining room and dishes.
- Your customer reviews.
Car rental websites
Before asking about availability, customers compare vehicles, terms and pick-up locations.
- One page per vehicle category, with photos, number of seats and features.
- Your rental terms, set out clearly.
- Extras and pick-up locations, such as the airport or the customer’s hotel.
- An availability or quote request that sends you the dates, location and type of vehicle.
Features
Features planned around your project
We choose the features with you, based on your business, how you work and your budget. These are the ones we most often discuss during planning:
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Send
Forms
Contact, quote request or booking request forms.
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Booking engine
A link to an existing booking engine, or its integration, subject to compatibility.
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WhatsApp
One-tap contact
A WhatsApp or call button, visible on mobile.
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Photo gallery
A gallery optimised to load quickly.
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ENFR
Two languages
English and French versions, with copy adapted to each language.
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Your customer reviews
Display of your Google or TripAdvisor reviews.
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Analytics
Connection to analytics tools (Google Analytics or similar) and Google Search Console.
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your-website.com › tours12-day tour of the SouthItinerary, duration, inclusions and quote request.
SEO foundations
Crawlable pages, clear heading structure, metadata, internal links, optimised images.
Not every project includes all of these features. The quote lists the ones included. Third-party licences, subscriptions and tools are assessed separately.
Pricing
Packages and starting prices
One-page website
from€150
A complete single page to present your property or an offer: introduction, photos, services, contact.
Multi-page website
from€250
Several pages: your business, rooms, tours or menu, gallery, contact.
Website with online booking
priceon request
Integration of a booking engine for rooms, tables or tours.
What affects the price
The quote depends on the number of pages, languages and the content to produce: copy, translations, photos. It also depends on the features and third-party tools to integrate. Subscriptions for those tools, such as a booking engine, are listed separately. The quote also sets out the timeline.
After launch, maintenance starts at €30 per month. Explore website maintenance
Mobile and SEO
A clear mobile experience with SEO foundations in place
Many travellers look up travel information on their phones. Your website stays readable on small screens, key details stay easy to reach and getting in touch takes one tap.
The build also includes the technical foundations of SEO: page structure, titles, metadata, internal links, optimised images and indexing settings. These help Google understand your website, but they do not guarantee a ranking. If you want to go further, ongoing SEO is scoped separately, according to your goals and competition.
Project
Project example: the Lemur Safari website
Lemur Safari runs tailor-made tours in Madagascar for French- and English-speaking travellers. We built its 45-page bilingual WordPress website.
What we built
- 8 tours per language, each with its itinerary and quote request;
- travel guides;
- the TripAdvisor rating shown on the homepage.
The project in figures
45pages
2languages, French and English
8tours per language
A full SEO audit was carried out in May 2026.
Tourism businesses that trusted us with their website
Office Régional du Tourisme de ToamasinaHôtel La BaleineLahimena ToursDiscovery Tours ToamasinaEastevasion and TravelPiment Vanille
Project steps
From project planning to launch
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1. Understand your business
We start with a video call or a WhatsApp conversation. We talk about your business, your customers, your offers and the enquiries the website should bring in. Together, we settle the languages and features, then we prepare the quote.
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2. Plan the content and pages
We propose the list of pages and how they fit together. You send us your copy, photos and logo; copywriting or translation can be included in the quote. From this stage, we plan the headings and structure that support SEO.
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3. Design and build
We design an interface that fits your brand and works well on mobile, then add the agreed content and features. The work-in-progress version stays hidden from search engines until launch.
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4. Test before launch
We check the main screen sizes. We send a test enquiry through every form, and check links, agreed features and SEO tags.
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5. Launch and plan the next steps
We put the website live and submit it to Google Search Console. You can then ask us to handle its maintenance or SEO, depending on your goals.
Service area
Tourism website design in Madagascar and across the Indian Ocean
Visibility Building is based in Antananarivo. We build websites for tourism businesses in Madagascar and work remotely with Mauritius, Réunion Island, the Seychelles and other Indian Ocean islands. Meetings take place by video call, and we keep in touch by WhatsApp and email, in English or French. Our prices are in euros.
The agency was founded by a WordPress webmaster and an SEO specialist, who each spent twelve years working for European web agencies. About the agency
FAQ
Tourism website design: frequently asked questions
How much does a tourism website cost?
A one-page website starts at €150 and a multi-page website at €250. We quote websites with online booking on request. The price depends on the number of pages, the content to prepare, languages, features and integrations. After a conversation about your business, we define the scope and send you a detailed quote.
How long does it take to build a website?
It depends on the size of the website, the features and when we receive your content and approvals. We set the schedule after planning, and the quote includes it.
Can the website be available in French and English?
Yes. We plan both versions with copy adapted to each language and a proper multilingual setup for Google. The quote states who translates and who reviews the copy.
Can the website receive booking enquiries?
Yes. The website can include a booking request form or link to the tool you already use. A full booking engine or a connection to a third-party system needs a compatibility check and may involve extra costs.
Will the website be optimised for Google?
The build includes the SEO foundations set out in the quote: page structure, titles, metadata, internal links, indexing and image optimisation. Ongoing SEO, content strategy and performance tracking are a separate service, if you need them. Nobody can guarantee a specific ranking.
Will I be able to update the website myself?
For the most part, yes. We build our websites on WordPress, which lets you edit text, photos or a menu without technical skills. During planning, we agree which content you will be able to edit yourself.
Do you need my copy and photos?
Yes: your photos and information are the basis of the website. If you do not have copy, we can include copywriting in the quote. For photos, real images of your property or your tours work better than stock images.
Do you work with businesses outside Madagascar?
Yes. We work remotely with businesses in Mauritius, Réunion Island, the Seychelles and other Indian Ocean islands. At the start of the project, we agree how we will communicate and approve each stage.
Let’s discuss your tourism website
Are you launching a tourism business, or has your current website stopped meeting your needs? Tell us about your business, your services and what the website should do for you. We will then identify the features you need and agree the project scope before preparing a quote.
Discuss your project