Privacy policy

Who is responsible for your data?

Visibility Building, a web agency headquartered in Antananarivo, Madagascar forme juridique, adresse, NIF et STAT à compléter.

For any question about your data: contact@visibility-building.com.

The data we collect

When you fill in a form

Our forms collect:

• your name, business name and email address;
• your WhatsApp number, if you choose to provide it;
• your country or territory, type of business and the service you need;
• your current website address and the languages you need, if you provide them;
• the message you write to us.

Depending on the page, a form may also ask about your target markets and the features you want. It may cover your website’s technology too, or whether you have access to Google Search Console. We never ask for a password through a form.

When you contact us on WhatsApp or by email

We receive your number or email address, and the information you send us.

When you visit the website

We measure website traffic with Matomo, hosted on our own server. Matomo records pages viewed, where visits come from, device type and form submissions. Your IP address is shortened before anything is recorded. This data is used only to produce traffic statistics for this website. It is not combined with other data or shared with third parties. You can opt out at any time (see the Cookies section).

Our hosting provider, Hostinger, also keeps technical logs (IP address, date, page requested, browser) to run and protect the website.

Protection against automated messages

Our forms are protected by Google reCAPTCHA, which may analyse your IP address and browsing data to tell humans from bots. Akismet (Automattic) checks the content of submitted messages and your IP address to filter out spam.

Why we use your data

What we do	Data used	Legal basis (where the GDPR applies)
Reply to your enquiry and prepare a quote if needed	Forms, WhatsApp, email	Pre-contractual steps taken at your request
Protect forms against bots and spam	IP address, browsing data, message content	Legitimate interest: website security
Measure website traffic	Visit data described above	Legitimate interest, with a right to object
Run and secure the website	Hosting provider’s technical logs	Legitimate interest
Perform a contract, if you become a client	Contact details, correspondence, invoices	Performance of the contract and legal obligations

We do not sell your data. We do not use it for marketing without your consent.

Who receives your data

• The members of the Visibility Building team who handle your enquiry.
• Hostinger International Ltd., 61 Lordou Vironos Street, 6023 Larnaca, Cyprus: hosts the website and the messages we receive, on a server located in France.
• Google: reCAPTCHA, and Gmail, the mailbox that receives the enquiries sent through the form.
• Automattic: Akismet.
• Meta: WhatsApp, if you contact us that way.

Fonts are hosted on our own server: no data is sent to an external font service. Matomo is also hosted on our server, so no analytics data is shared with third parties.

Transfers outside Madagascar and the European Union

Some of the providers listed above are based outside Madagascar and the European Union, particularly in the United States (Google, Automattic, Meta). These transfers rely on the safeguards offered by those providers. Examples include the European Commission’s standard contractual clauses, or the EU-US Data Privacy Framework where the provider is certified. You can ask us for more information about these safeguards.

How long we keep your data

Data	Retention period
Enquiries and correspondence that did not lead to a project	3 years after our last exchange, then deleted
Client data	Length of the contract, then the period required by accounting and tax obligations
Analytics (Matomo)	Trackers kept for 13 months at most, statistics for 25 months at most
Hosting provider’s technical logs	durée à confirmer auprès d’Hostinger

Cookies and trackers

Cookie or tracker	Set by	Purpose	Lifetime	Is your consent requested?
_GRECAPTCHA	Google reCAPTCHA	Protect forms against bots	6 months	No: needed for security
_pk_id, _pk_ses	Matomo (our server)	Traffic statistics	Up to 13 months, and 30 minutes	No, but you can opt out below

To be excluded from our statistics, use this button:

Module d’opposition Matomo, à insérer au moment de l’installation (version anglaise)

You can also block or delete cookies in your browser settings.

Your rights

You can ask to:

• access the data we hold about you;
• correct it;
• delete it;
• restrict or object to its use;
• receive it in a common format, to pass it on to another provider;
• withdraw your consent, where it was requested.

Email contact@visibility-building.com. We reply within one month. If we have doubts about your identity, we may ask you for information to confirm it.

You can also contact a data protection authority:

• in the European Union, including Réunion and Mayotte: the CNIL (cnil.fr);
• in Madagascar: the Commission Malagasy sur l’Informatique et des Libertés (CMIL), established by Law No. 2014-038 on the protection of personal data;
• in Mauritius: the Data Protection Office, under the Data Protection Act 2017;
• elsewhere: the competent authority in your country.

Security

The website is served over HTTPS. Only the people who need it have access to the website administration and to the messages we receive. We apply security updates to WordPress and its plugins. No measure removes every risk. If a data breach is likely to put you at risk, we will inform you as required by law.

Our clients’ websites

This policy covers visibility-building.com only. When we build or maintain a client’s website, data about that site’s visitors falls under the client’s own privacy policy.

Changes

We update this page when our tools or practices change. The date of the last update is shown at the top of the page.